If you're selling soap—whether handmade, organic, or mass-produced—your packaging does more than just protect your product. It speaks for your brand when you're not there to do it yourself. But too many soap makers still rely on plain, generic boxes that do little to differentiate their product in a crowded market. The Problem: Soap Boxes That Blend In You’ve put time and...

Being in a world where people’s initial observations are imperative, soap boxes for packaging act as the packaging themselves along with telling a brand’s narrative. The displayed packaging of a variety of soaps and other similar products plays the major first and sometimes even the only impression to a potential customer. This paper shall argue that custom packaging is a valuable...