Many people know that perfumes and fragrances are not only the smell but something more as well. The outer appearance of the product has a critical function to convey the brand’s message and create an expectation from the customer. This has made packaging far from merely designing containers for perfumes to posh boxes that portray the image of the brand. For these boxes, the protection of...

The fact of the matter is that when a consumer is buying perfume, he or she is looking for something beyond the scent of the product. They want an event – an exclusive that is not only about the product but also about the cellophane. Personalization in perfume boxes is gradually developing into an effective strategy to engage consumer’s interest. Just as the box that it is in was an...