DNA Studio has officially ventured into the realm of online entertainment, marking a significant expansion in its creative endeavors.

The company, renowned for its work on official movie websites, has secured a first-look agreement with actor and producer Claude Brooks. This partnership will facilitate the development of a range of original web projects under Brooks' production arm, C to the B Prods. Sahara Byrne, who serves as the Vice President of Content and Convergence at C to the B, will manage these projects internally.

A key feature of this collaboration is the shared revenue model, where both entities will benefit from the sales generated by these online projects.

This agreement signifies DNA Studio's initial foray into webisodic programming, establishing its first formal production relationship with a celebrity figure.

Founder and CEO John Moshay expressed excitement about this new direction, stating, "We aim to proceed thoughtfully in this initiative. Our focus is on crafting content that can be leveraged for ongoing projects."

Moshay highlighted Brooks' strategic importance, noting, "Claude represents a significant step for us in content creation. He understands the medium exceptionally well, which is a rarity. His talent for gathering creative individuals around him makes this partnership particularly compelling."

The collaboration not only positions Brooks with a reliable online partner for his projects but also strengthens DNA's network within the entertainment industry, leveraging Brooks' connections across music, television, and film.

Brooks praised DNA Studio, remarking, "They are a top-tier production company. Teaming up with DNA ensures that my creative concepts will be executed efficiently using cutting-edge technology."

Currently, DNA is focused on achieving a swift turnaround for projects associated with Brooks, with three initiatives already in development.

These projects are expected to explore various formats, including animation and gaming, rather than sticking strictly to live-action, accommodating the fact that many users still lack broadband access, as Moshay pointed out.

With an impressive portfolio that includes web projects for major entities like 20th Century Fox, Paramount, and Sony, DNA Studio is now gearing up to create the official website for Warner Bros.’ "Harry Potter and the Sorcerer’s Stone."Brooks has secured a television production agreement with Paramount Studios, where he takes on the roles of co-creator and executive producer for MTV's "Lyricist Lounge Show."

In July, he launched his initial web venture, an animated series titled "Forty and Shorty," which premiered on the netcaster AtomFilms.com.

As an actor, his latest appearance was in the film "Bowfinger," produced by Universal.

The negotiations for Brooks' deal were handled by Jeff Matloff, the Senior Vice President of Business Affairs at DNA Studio, alongside attorney Bob Getman from Armstrong/Hirsch.

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