1. “Buy index funds. It might not seem like much action, but it’s the smartest thing to do.” - Charles Schwab 
  2. “The miracle of compounding returns is overwhelmed by the tyranny of compounding costs.” - John Bogle
  3. “Through the past thirty years more than two-thirds of professional portfolio managers have been outperformed by the unmanaged S&P 500 Index.” – Burton Malkiel
  4. “An index fund dooms you to mediocrity? Absolutely not: It virtually guarantees you superior performance.” – William Bernstein
  5. “The more investors do active trading, the more it makes sense to do passive investing.” – Naved Abdali
  6. “Great rewards grow from small differences in cost.” - John Bogle
  7. “Most individual investors would be better off in an index mutual fund.” - Peter Lynch
  8. “Active management is a zero-sum game before cost, and the winners have to win at the expense of the losers.” - Eugene Fama 
  9. “Most active investors fail to realize that they are part of the crowd themselves. They are trying to beat the crowd while being the crowd.” – Naved Abdali
  10. “Building a portfolio around index funds isn’t really settling for the average. It’s just refusing to believe in magic.” - Bethany McLean
  11. “For most of us, trying to beat the market leads to disastrous results.” - Jeremy Siegel 
  12. “I would rather be certain of a good return than hopeful of a great one.” - Warren Buffett
  13. “They’re just not going to do it. It’s just not going to happen.”–Investors Can’t Beat the Market.” - Daniel Kahneman
  14. “Don’t trade in and out of funds. Stay invested. Not only does buy-and-hold investing offer better returns, but it’s also less work.” - Eric Tyson
  15. “Unless an investor has access to ‘incredibly high-qualified professionals,’ they should be 100 percent passive – that includes almost all individual investors and most institutional investors.” - David F. Swensen