Fintech is all we have been hearing about lately. New products, services, and software launch every day. According to reports by Statista, the global user base of fintech marketing users was estimated at over 3 billion in 2024. Now that is good news for all fintech brands, but further challenges naturally come along.A growing market has paved the way for intense competition. Thousands of unicorns and startups find it tough to survive unless they offer something extraordinary. And as a matter of fact, most people won't even know about the service you offer until you promote it.

What is Fintech Marketing all about?

Fintech marketing revolves around using strategies and tactics to gain attention and sell to the financial and technology sectors. It's a whole funnel that begins at the awareness stage, where the goal is to get users to take notice. As you further move down, it expands to feeding their interest, fighting for consideration, and persuading them for sales.

In the current market, fintech brands don't just have to compete with other fintech businesses, but also with traditional financial and technology services. This is where fintech marketing takes the key role for the survival of these brands.

13 Must-Use Digital Marketing Tactics for All Fintech Brands

1) PPC Advertising

The most cost-effective, quick, and effective fintech marketing tactic is PPC advertising. Businesses get the ability to reach their audience at the right time and place using paid advertising. They can advertise using two ways:

  • by bidding on keywords to appear in the search results
  • by displaying ads on relevant finance and tech websites

You can launch campaigns for every goal you want to achieve (awareness, website traffic, leads, and sales) and utilize multiple pricing models like CPC, CPM, and CPA to keep things cost-effective. Ad networks like 7Search PPC make PPC for fintech businesses extremely easy. You get advanced tools and features in an easy-to-navigate dashboard.

>>>Your Audience Is Waiting – Start Your Ads Now<<<

2) SEO (Search Engine Optimization)

SEO, or search engine optimization, is an organic fintech marketing tactic to get your website to the top. It involves optimizing it for keywords, content, site structure, external linking, and other technical aspects.

It can help to boost fintech businesses in the following ways:

  • Make the website more authoritative and credible
  • Increase the reach and visibility of the website among interested users
  • Increase organic traffic to the website without paying for it
  • Gain a competitive advantage by ranking higher consistently
  • Get a consistent stream of traffic and customers

3) Social Media Marketing

Fintech advertising doesn't end with advertising on search engines. It can extend to social media platforms as well. In fact, it should, especially because a lot of fintech users love to interact with their community on platforms like YouTube, Instagram, Twitter, Facebook, and Reddit. They are scrolling through videos, commenting on posts, and that is where you can reach them.

You can use it in two ways:

  • by building an organic brand social media presence
  • by using paid social media ads to target users based on their interests and preferences

Just remember that social media is a place for entertainment. Your ads can't be too salesy. Instead, keep them a perfect balance of education, entertainment, and promotion to cleverly convey our offer.

4) Content Marketing

Fintech is still a fairly new stream. While some finance and tech professionals can easily comprehend what it's about, that's not the case with them all. And our target market isn't limited to them either. If you want to reach a bigger audience, educating them about fintech and your service comes first. That is where content comes into play.

Content marketing involves creating relevant content for multiple platforms and channels, including:

  • Blog posts and Infographics
  • Videos and Podcasts
  • E-books and Newsletters
  • Social Media Posts
  • Case Studies

Strategically creating and distributing high-quality content can attract the right audience, build trust, and ultimately drive user action.

5) Influencer Marketing

A large number of Gen Z and Millennials are influenced by social media influencers. In the past few years, they have gained a dedicated following and trust by sharing relevant tips, insights, and recommendations. Having them promote and back up your brand builds awareness and trust with a very active audience.

You can choose to collaborate with them through sponsored posts, giveaways, brand ambassador programs, UGC, and event hosting.

What makes this extremely effective is that you don't have to pay big influencers all the time. Nano and micro influencers with a small-but-loyal following work just as well.

6) Affiliate Marketing

Affiliate marketing is probably the most cost-effective fintech marketing tactic since you pay only for conversions.

Here, brands partner up with affiliates (who can be influencers, bloggers, YouTubers, or content creators) who promote the service among their connections. The business has to pay the affiliate an agreed commission every time they bring in a successful conversion. So there's no wasteful spend on promotions, only conversions.

In addition to conversions, this also contributes to the brand awareness and credibility aspects.

7) Branding

Monotonous brands that speak a general tone rarely hold a chance in such a competitive market. Your fintech brand needs to have a unique voice and personality that it shares with the audience across all platforms. This humanizes the brand, makes it more approachable, and easily understandable. Plus, you can easily stand out from the competition and create your own space.

For instance, if your target market is a Gen Z audience, a sarcastic and witty image works better.

To build a good brand, you need to take care of a few things:

  • the design aspects (logo, typography, color scheme, and other graphic elements)
  • the content aspects (tone of voice, message, storytelling techniques)
  • the personality aspects (how it approaches, interacts, communicates, and reacts)

8) Community Building

Good brands don't just sell- they build a community of loyal customers who keep on coming back.

Community building has been a part of the fintech marketing strategy for most brands. It starts with sharing news about your company, recommending tips that are helpful for your audience, and asking them for feedback. This shows that you actually care about your customers and want to build a deeper connection with them.

Most fintech startups start building their communities before they even launch, as this further helps with things like funding, beta testing, community meetups, etc.

9) Video Marketing

Videos are great at capturing the attention of all kinds of audiences. They are easy on the eyes and mind, are simple to digest, and good enough to break down complicated fintech terms. You can create explainer videos, tutorials, and how-to guides to dissect a complicated service or concept. Present it in multiple ways like UGC, animations, cinematic shots, screen-recorded demos, talking heads, stop motion, and slideshows.

You can use them either as part of your advertising campaign, promote it on social media platforms, or upload it on YouTube.

10) Email Marketing

Email is yet another effective fintech marketing strategy to think about. They can be useful in two ways:

  • building long-term relationships with existing customers
  • taking leads and potential customers down the sales funnel through emails

It's a good medium to keep the users engaged, promote new products and services, and inform them about new updates and changes.

You'll have to develop an email list, create an automated sequence to nurture leads, and use marketing tools to personalize and streamline all the efforts.

11) Mobile Marketing

In this day and age, mobile marketing is a must for all fintech brands. All your promotions, whether organic or paid, should be optimized for mobile devices. This makes your offers more accurate and immediate, meeting potential clients where they spend most of their time.

Make sure your website is accessible on mobiles, ads are optimized for clear view, mobile alerts and messages are enabled, and in-app messaging is personalized. Almost everybody uses mobile phones for their daily tasks, so make sure you don't miss out on this broad audience.

12) Gamification

A new fintech marketing tactic that we have been seeing all around is gamification. This involves adding gaming elements in multiple touchpoints of your promotions.

You can use quizzes, puzzles, and contests, and reward the users with badges and plus points. Leaderboards, progression, and live competition can make this even more fun. Such a clever integration makes your brand more enjoyable to interact with, enhancing user satisfaction.

13) AI Integration 

And lastly, a tactic that is changing the entire fintech marketing dynamic- AI integration. Fintech companies are making their promotions smarter and more personalized. AI tools and features help brands understand what users want, send the right message at the right time, and even predict what they might do next. From personalized ads to chatbots and programmatic advertising, AI makes everything faster, cheaper, and way more effective. 

Conclusion

And that's a wrap on fintech marketing for us. Right from paid marketing tactics like PPC and social media advertising, to organic methods like SEO and community building, there's a lot that you can do to take your finance business promotion to a whole new level. All you need is the right balance between paid and organic. Think about your objectives, prioritize what's more important to you, and don't spend money uselessly on outdated methods. Experiment at all stages. While it might feel overwhelming in the beginning, keep on going and see how things escalate for your business.