RRR123, short for Rivington Roi Rebis, isn’t just a clothing label—it’s a whole mood. Born at the gritty intersection of luxury and street culture, RRR123 tears up the traditional fashion rulebook and reassembles it into something raw, cerebral, and unmistakably cool.

Founded by Just One Eye’s very own Roy Rebis, the brand gained attention for its enigmatic designs and intense focus on individuality. It’s not here to mass-produce hoodies for the hypebeast crowd—it’s making art you can wear, period.

The Name? It’s a Statement.

"Rivington Roi Rebis" is more than just an edgy-sounding name. Each word reflects the brand’s layered identity:

• Rivington: A nod to Rivington Street in NYC, known for underground art scenes and rebellious culture.

• Roi: French for “king”—suggesting a kind of self-rule and creative dominance.

• Rebis: An alchemical symbol, representing the union of opposites. Think masculine + feminine, chaos + order, streetwear + couture.

Yeah, it's deep—and that's the point.

Style That Speaks in Code

RRR123 is known for apparel that carries an intellectual edge. Garments often feature:

• Cryptic graphics and symbolic art

• Layered textures and distressed finishes

• Experimental cuts and gender-fluid silhouettes

It’s fashion for the thinker, the misfit, the rebel with a vision. The designs don't scream; they speak, if you're sharp enough to listen.

Limited Drops, Unlimited Impact

One major thing about RRR123—it doesn’t chase the mainstream. Collections are often limited, making each piece feel like a rare artifact. It’s not about seasonal drops or trend-chasing. It’s about timeless, wearable philosophy.

The brand operates with the secrecy of a cult and the precision of a luxury house. You’ll find RRR123 gear at high-end boutiques like Just One Eye, not on every fast fashion rack.

Celebs, Creatives & the RRR Cult

While it’s not as shouty as other streetwear giants, RRR123 has still built a cult following. Celebrities, stylists, and fashion-forward artists have embraced its mysterious, high-concept aesthetic.

Think of it as the underground favorite—if you know, you know. And if you don’t, you probably will.

Why RRR123 Is More Than Just a Brand

RRR123 is part streetwear, part art project, part philosophical experiment. It’s not trying to appeal to everyone—and that’s exactly what makes it powerful. In a world of fast fashion and endless copy-paste trends, RRR123 stands out by staying unapologetically weird, smart, and true to its roots.